I’ve always wanted to throw a White Party, and finally got the opportunity to bring one to life at surf Abu Dhabi, one of the most iconic and unique venues, for Bitcoin MENA in December 2025.

I creatively directed this experience end to end from concept to execution, working across partners, production, marketing and venue to design a high-end gathering and connection moment for our VIP ecosystem.

This is the kind of work I love most: blending partnerships, experiential design and community together to create moments and activations people remember.

Lately, I’ve been reminiscing on the many experiences I’ve been part of and realizing how much magic has been created along the way. I’ve decided to start sharing more of the highlights across partnerships, events, customer experience and community building.